Though the success of the film depends purely on its merit and not on any one element, yet there are certain exceptions and there are few heroes who are no less than demi-gods!
In the states like Telangana, Andhra Pradesh, and Tamil Nadu, where films are a religion and stars are demigods, this euphoria is not new to the film industry every time a Rajini movie is released.
Ever since the movie was announced, the hype around the film “Kabali” is really unbelievable, with social media doing its bit and corporates joining the fray. These novelties are catapulting the marketing of this film to another and unprecedented level in Indian film industry.
The producer Kalai S. Puli Thanu knows how to market a film and he is known for publicizing it the way even the biggest production houses in Tamil film industry could not do.
“Kabali,” which is slated to release worldwide this Friday, revolves around a don (played by Rajinikanth) who fights for equal pay rights for Tamils in Malaysia.
From flash mobs to wall graffiti, here’s how the Thalaivaa fans everywhere are gearing up for Friday!
http://thetelugufilmnagar.com/2016/07/21/its-kabali-fever-all-the-way/
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